Dec
29
2006
Last weekend, I checked out a book from the library by Debbie Weil titled The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right. The main reason I brought it home was for “Cover Your A..” (CYA) purposes, but I found a little more information than expected. For example… (oh yes, here comes one of those famous lists):
Companies should generate policies and guidelines for in-house bloggers. Blogs are the new wave. Accept it and set up limitations.
I’ve set my sights on a future job title known as Chief Blogging Officer (CBO). It’s real and I know certain people *ahem* want me to do this as the blogosphere continues to grow. Exponentially. (Hear that, people?)
Technorati isn’t the only way to keep tabs on what people are saying about you online. Check out IceRocket, Feedster, BlogPulse and Talk Digger. Good stuff there.
Selling T-shirts is the cool new thing to do on a company or personal blog, so I’ve decided to set up shop on CafePress. That’s right. And what will happen with the proceeds? Every penny will go directly to the Catholic Kids’ college fund, because you just can’t start early enough when it comes to saving for college. Been there done that as a poor college student, just like many others out there struggling with skyrocketing tuition rates. So I personally invite my visitors to browse around at http://www.cafepress.com/itcatholicmom.
Tagging is big, and apparently I need to pay more attention to it. With accounts on del.icio.us and Flickr.com, creating tags should be fairly easy. Ecto might be helpful, too. We shall see about that.
Reading on, the author focuses on ways to make a good case to the boss in support of blogging. It’s obvious that she didn’t check with me first, because I would’ve shared my story about how my blog is a tactful way of looking at the day-to-day by way of an online journal. And if my blogging creates good PR for my employer, then it’s well deserved. On the flip side, if a company is afraid that a blogger will leak negative secrets, well… perhaps the truth hurts, doesn’t it?
But again, I digress. That happens. Goes with the territory. Enjoy the weekend!
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Hope you get your CBO title in 2007 - Happy New Year!
Hey there — Thanks for the book idea and sharing your corporate blog intentions. In today’s marketplace, a no-bull corporate blog is critical for authentic, well-perceived corporate identity. You may have already viewed this but I liked Shel’s quick review on corporate blogs’ transparency, Scoble, and Scoble’s experience with Edwards this week: http://redcouch.typepad.com/weblog/2006/12/what_scoble_can.html Have a great one…Jill F.
@Debbie: Thank you! I’ll be sure to let you know if/when it happens. *fingers crossed*
@Jill: Agreed. And thanks for the link to the review. I do hope Edwards gets schooled, Scoble style. (That is if he really wants to get elected.) Happy New Year to you.
[...] And you know what? Catholic Girlie and I are fairly certain the author visited my blog for some of her blog suggestions. (Or maybe I’m just completely full of myself, but stay with me on this.) So perhaps she’ll visit my blog and confirm our suspicions? Highly unlikely, but I’ve had one author visit (Debbie Weil) after I blogged about her book so it could happen. [...]